INTRODUCTION

Email, Direct, digital marketing, ads on different supports...all have a common purpose: promote a product or service to a specific group to make them feel the need to buy it now that they have all the information about it.

The concept is simple, and so are the basic rules to follow:

•         Compile a list of prospects
•         Design and write the message that best describes your product/service
•         Send it and wait for the orders and enquiries to fall on your lap

Well, it is not quite as simple as that.

I have been lucky enough to work on Subscriptions Marketing for over 7 years in a very good B2B company and over that time I have worked with very good people and have also developed campaigns, templates and procedural schedules from scratch.

I can also boast of having learned everything I know by doing. I have no degree or diploma in Marketing. I do hold a degree in Journalism though which, with all due respect to marketing experts, it is just as relevant: we all want to engage with our audience.

I could add gravitas to my words by name dropping the companies I have worked for, but that would look a bit pompous, still if you are really curious, check my LinkedIn profile.

Working with capable people is a very good way to learn, but if you don’t have that option because your company doesn’t have the resources to get a top guru, you can still take advantage of the experience of people like me. There are many of us in Cyberspace, happy to share our experiences with you all. I will list the links to some of them later on.